Friday, November 9, 2012
Deco Features: H&M Grand Opening
n South Florida, trendy clothes on a budget was an oxymoron until now. One of hottest store in the U.S. made it's way to the sunshine state. A few years ag, but they only went as far south as Palm Beach. Now they're in the 305, and Deco was there for the grand opening.
MARY BETH SCHMITT: "We've been waiting as long as Miami has been waiting to come here. We are so excited to be here."
Their clothes are trendy and affordable.
MARY BETH SCHMITT: "Its fashion for everyone. It's for teens and tweens and adults."
H&M is finally in SoFlo.
This Swedish clothing company pulled out all the stops for the grand opening of their first South Florida store.
MARY BETH SCHMITT: "Our philosophy is high fashion-so we go really strongly with the trends that are happening right now."
Opening night for the flagship store at the historic Lincoln Theater on Lincoln Road was star studded.
CHACE CRAWFORD: "They are spreading the empire arent they. Its a testament to how they are doing. I love Miami and its a pretty busy block isn't it."
From a Gossip guy to a Gleeful chorus teacher celebes came out to check out H&M.
MATTHEW MORRISON: "Im here doing some recording here-so Christmas is coming up so im doing some shopping."
Looks like Mr. Shue's directions took him to the new H&M.
MATTHEW MORRISON: "The clothes are really trendy."
We got the scoop on his favorite threads and he dished on Glee.
MATTHEW MORRISON: "My character is on a sebadical right here. which is why will schuster is hanging out in miami. its been great. i call it glee 2 point 0 bc its a diff. show than its been bf."
The grand opening opened up in a grand way with a Flo Rida concert
Come on what would a star studded store opening be without one of the 305's favorite stars?
FLO RIDA: "This is my home town and Im a big fan of H&M I always go shopping there -me and my crew-so im happy to be here."
One of Flo's favorite stores -- is now in So-Flo.
FLO RIDA: "As far as my style i give hm an A plus. I love my t shirts-I'm rocking Jimmy Henrdics right now."
Not everyone got an invite to the party.
NAOMI SOBRADO: "I was a regular in NY and I really like the brand and I'm happy they are going to have it here."
Some people camped out to be the first in the store when it opened up today.
ANDRES SILVA: "Its the first hm to open on south beach and i feel like us locals have been waiting for this to happen."
Now that H&M is officially open, I think I need to call my credit card to get my limit increased.
MARY BETH SCHMITT: "I think they are going to to find the fashion and the prices and the quality so we hope they will come and shop here bc thats what they'll find."