Friday, May 2, 2003
More Bang for Your Buck: Cosmetics
Every year, 45 billion dollars is forked out on cosmetic products. But according to one beauty expert, those fancy creams and conditioners are often over-rated and over-priced.
(WSVN)-- Lipstick, eyeliner, mascara, blush. It turns out all that makeup is making a mess.
Beauty author Paula Begoun says most of what we buy is unnecessary and unreasonable.
Paula Begounof Cosmetics Cop says, "So if we look, step back and take a look at how the industry really works, we'll be less susceptable to the hype, the marketing, and the advertising."
Paula says our primary problem is we too often believe more expensive is more effective.
Paulasays, "I can't tell you the number of products at the department store that are poorly formulated."
And she can't tell you how many customers are misinformed.
Paula says, "There is no such thing as an all natural product, think about how long a head of lettuce lasts in your refrigerator, if it was all natural, it would be a moldy, smelly mess in a few days."
Even worse, a lot of what we buy ends up doing the same thing.
Paula says, "They have such redundancy in a line of eyecreme, subcreme, throat creme."
And many of those products no longer work.
Paula says most eye shadows only last 2 to 3 years.
Most lipsticks only a year.
And most moisturizers only a few weeks.
Paula says, "One way women can start saving money and saving their skin is never buy another moisturizer in a jar."
That's because all the good ingredients deteriorate in the air and sun.
Paula goes on to say, "I don't care if its a ten dollar product or a 5 hundred dollar product, if its packaged in a jar, its useles after a few days."
But if you are looking for something that will last the test of time, try a little olive oil.
"Spread a little bit of olive oil over your dryest areas and you won't have dry skin, you will have beautiful, textured skin. its a great trick," says Paula.
Another great trick - stay away from bar soap. It tends to clog pores.
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