Thursday, December 4, 2003
More Bang for Your Buck: Choosing The Perfect Diamond
The holidays can be a very popular time to get engaged. But before you go searching for the perfect stone, you need to know not all diamonds are forever. We're going to show you how to tell whether your precious gem is a Perfect Choice.
Leeannsays, "It's romantic and magical like the love he gives me everyday."
But for Tim finding a special stone to express his feelings was a big a challenge.
Tim Fitzgeraldsays, "I knew nothing about them. Even looking at through the little glass at the diamond, I had no idea what I was looking at."
That's why Jeff Malvin from Beverly's Jewelers says start by asking if the diamond is certified by the Gemological Institute of America or G-I-A.
Jeff says, "It will have the color grade, if will have the clarity grade it will even show you the proportioning."
The proportioning of a diamond has the largest effect on the stone's ability to reflect light.
"You can have two identical diamonds as far as color, cut, and carat weight and the value can differ 30-40 percent depending on the proportioning of that cut."
As for the cut, you want to get a diamond that is cut proportionally well - length to width.
"The cut of the diamond obviously impacts the brilliance of the stone and the value of the stone."
The value will also depend on the clarity.
It's important to know most diamonds will have natural birthmarks or inclusions.
Jeff says, "Generally you want to stay away from stones that have what they call center percay, meaning where the inclusions are dead center in the stone so you can readily see them to naked eye."
As for the color, the whiter it is, the more expensive it is.
And so are big details like the carat weight of the rock.
"People assume it's just a form of size. You can have two one carat diamonds, each weigh 1 carat and one can look substantially larger."
Jeff also suggests you ask if the store offers a 100 - percent trade-up policy.
He says, "A year later you're ready for something new, different, exciting...you can trade it back and not lose a nickel on an upgrade."
In a few months, Leeann and Tim will be upgrading their lives. They're getting married in the summer.
But for now Leeann can't stop looking at her hand.
She says, "It's prefect it's exactly what I envisioned."
Another tip, make sure the jeweler has a return policy, and consider taking the jewels to a Gemologist if you have any questions about its authenticity.
FOR MORE INFORMATION:
3600 W. Commercial Blvd.
Fort Lauderdale, FL