Thursday, August 5, 2004
More Bang for Your Buck: Satellite Radio
Well, it turns out video didn't kill the radio star. Just like satellite TV is gaining popularity, satellite radio is finding it's own niche. But before you decide to tune in, there are some choices you need to make. Here's 7's Lynn Martinez with the frequency in tonight's More Bang For The Buck.
(WSVN) -- Just when you thought radio was becoming a relic, take a listen now.
Today, radio is all talk, all music, all the time... Completely commercial free... On one condition... It has to be a satellite radio.
Robert Schwartz: "It really offered me a lot of radio and content without having to do very much except press the channel."
Robert Schwartz recently made the investment. He and his wife bought a satellite radio for the entertainment system in their house.
Robert: "This gives me a great choice of different types of music depending on what kind of mood we want to create."
And his choices are almost endless. There are two satellite radio systems - XM and Sirius. Both offer over 100 stations.
Marc Lewin from Sounds Good Stereo: "Lots of different formats, digital sound quality, traffic, weather, sports, talk news, all different types of music programming."
But both appeal to two different audiences. Sirius has exclusive rights to all NFL regular season games and a station called Out-Q - the only channel geared to the gay and lesbian community, while XM offers wacky themes and premium broadcasts like Playboy Radio.
The only setback - neither one can air local stations... Although, you can get South Florida weather and traffic.
Satellite radio really appeals to anyone, anyone who listens to the radio, anyone who's disgruntled with fm radio."
The cost - $10 dollars a month. But you must first purchase a receiver for your house or car.
Marc: "So if you're driving to Disney World you could listen to one radio station the whole time there."
And the reception, crystal clear even for a harsh music critic like robert.
Robert: "So far im happy. Quite an amazing feat."
Also, many popular artists are entering the world of satellite radio. Rapper eminem is partnering with sirius to create a new hip-hop channel.
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