Monday, June 30, 2003
Fashion Forward: St. John
St. John is a major player in American fashion. Their well made classic knits have been around for 40 years. In tonight's Fashion Forward, 7's Belkys Nerey shows us what's ahead for fall with St. John's signature model -- Kelly Gray.
(WSVN) -- Vogue
Flip through the pages and you'll find her: Kelly Gray the face of St. John.
"Who wouldn't enjoy standing in Greece with 3 or 4 beautiful men. It's a pretty lucky break for me to be able to do the campaign..."
But Kelly's not just the girl in the campaign she's the creative director for St. John.
Kelly says, "I'm pretty lucky to have the job, I'm enjoying it."
And St. John has enjoyed great success. The fashion powerhouse, started by Kelly's mother and father, is celebrating 40 years in business. And in the fickle world of fashion that's quite a track record.
Kelly says, "My nephew asked me to dress his prom date so that's probably our youngest customer and I would say we've had customers with us for 40 years, so you do the math. It's a big broad customer base.."
Just recently Neiman Marcus previewed St. John's fall collection for their South Florida customers.
"We've spent a couple of seasons researching and we finally got a lot of different combinations together so this was our first opportunity to present them all together..."
Kelly says for fall St. John is moving Fashion Forward mixing classic knits
With trendier looks.
Kelly says, "We were really focused on getting color and adding denim into the collections so that you could wear the red tweed jacket with the blue jeans...givning it a look that's more wearable for alot of different lifestyles..."
For fall you can expect emroidered jeans,
Glamour Knits from St. John.
"It was all about having options and creating everything to have a new sillouhette or to look young and fresh. Everybody wants to look young..."
And look for Kelly in a fashion magazine near you.
The St. John collection is available at Neiman Marcus.
FOR MORE INFORMATION:
ST. JOHN'S AT NEIMAN MARCUS
9700 Collins Avenue
Bal Harbour, FL 33154