Fashion Forward: Royal Heinie Diaper Bag

WSVN -- So you may not think high fashion when you're changing your baby's diaper, but South Florida moms Denise Goldman and Karen Rappaport hope to change your thinking when it comes to changing diapers.

Denise Goldman: "Basically, our idea is to downsize your diaper bag, so you don't need the big diaper bag to hold all of your diapering essentials."

Check out the My Royal Heinie diaper bag.

Karen Rappaport: "It's sort of a change on 'my royal heiness' and, of course, the heinie relates to what we're doing it for, which is to change diapers."

It's small but looks can be deceiving.

This cute bag holds up to six diapers, has pockets for keys and cellphones and a unique solution for those oh-so-important wipes.

Denise Goldman: "What makes this really unique is that it has an internal wipes dispenser, there's a zipper right here, and you load the wipes right in, and then you can pull the wipes right out."

Karen and Denise came up with the idea during a play date with their kids.

They were tired of carrying around traditional bulky diaper bags and wanted a way to lighten the load for the modern day mom.

Karen Rappaport: "Mom-invented products are really raising the bar, and you're seeing great new products that are invented by moms because we really know what we need."

With trendy looks like denim and corduroy coming in the fall this tiny diaper bag is making big fashion strides.

Moms shopping at Chocolate Milk in North Miami love the concept.

Laura Heller Bennett: "It's really convenient because it's just the one thing. You can stuff a lot in there. I like it because if we're out I can just hand it to my husband, too."

Asya Pashenko is expecting her second bundle of joy in September.

Asya Pashenko: "I love the idea that I can put it in a bigger bag if I need more stuff and then take it out as I need it. I'm actually really excited to have something like this when I have the baby."

And helping moms make a necessary chore a little more glamorous. The My Royal Heinie diaper bag sells for $38 and is available on-line.

FOR MORE INFORMATION:

My Royal Heinie
phone: 305-395-6952
fax: 305-395-7651
www.myroyalheinie.com