Thursday, March 12, 2009
Gretta's Got It: Smooth Hair
Here in humid South Florida it seems there's nothing you can do to escape frizzy hair. But science to the rescue. MIT scientists have actually created a product that promises to fight the frizz. Seven's style expert Gretta Monahan was the first in line to buy it. She puts it to the test and shows us how to get a smooth style like the pros.
WSVN -- Here in South Florida, we have it all. Sun, beach and, oh, yeah, humidity.
I work so hard to look smooth and South Beach chic. Instead, humidity hits and I look like a frizz freak. But that's all going to change because I found a new product I've been dying to try, and I brought my two friends along who can join me in our frizz fight.
Gretta: "The minute I called you guys, you were like I'm there if it's about frizz."
Amanda: "Yep, we have to deal with this everyday living in Miami. I mean humidity is the worst here."
Gretta: "So, what about you?"
Lydia: "You can just see it. I've been dealing with this all my life. I'm over it. I want to have silky, smooth hair."
Living Proof No Frizz is a brand new haircare technology created by MIT scientists. This is the first time anything new has been created for frizz in over 30 years.
So this is a totally new ingredient. Silicone is what we always use, and how that works is it sits on top of the hair. This is a new molecule that actually goes into the hair fiber, fills the gaps, and guess what? Creates a seal so when you go outside your hair doesn't frizz again.
So what a better place to test it than South Florida? You guys ready? I'm gonna do your hair.
They tell you to go ahead and use a quarter size. But, honestly, when you have this much hair, you have to put a lot more of that on.
When you apply it, the best way to apply it is roots to ends. If you miss a spot, it's going to be frizzy.
If you're going to fight frizz like the pros, then you've got to have the tools.
First of all, you must have a very hot professional dryer. The second is your brush. If you want your hair straight, then go with a paddle brush with a lot of bristles and if you want curls, then go for round.
So, the first thing I'm going to do is I'm going to start to dry her hair. We call it pre-drying in my salon. I'm going to take it with my fingers and just start to stretch out and align those strands. The other thing it does, is spread the product.
After you pre-dry, you section the hair. You can't grab a big bunch of hair and start blowing. It won't work.
The second thing you need to do, get that brush right underneath where the root area is. You can even put your finger on there to add tension.
The next thing you do is put the nozzle right up to the hair. But not on it, ladies. I don't want to see smoke coming from those strands.
Another great tip is dry over and underneath. This way, you make sure you dry everything.
And now it's time for the living proof, so let's see what they think. OK, you've got the mirror, check it out.
Amanda: "Oh, my God. I love it. It's so straight. It feels so silky. Wow, what a difference."
Lydia: "Is this really me? Oh, my God, look at my hair, look at my hair. It's amazing."
Lidia: "It feels great, and what I love about it, it's really light. It doesn't feel heavy, and I know we used a lot of product."
Well, Living Proof stood up to the test, and now you have all the pro tips, so you can do your own blow-dry at home. Save your money and enjoy. I'm Gretta, for Gretta's Got It.