Thursday, March 27, 2008
Gretta's Got It: Jeans
Many of us are willing to shell out big bucks on designer jeans, but they're not always the real thing. Seven's Style Expert Gretta Monahan shows us how to spot copies of your favorite pair and avoid getting duped by denim. Gretta's Got It.
WSVN -- Gretta Monahan: "When it comes to fashionable fakes, bags are not the only things that are being knocked off. Designer denim is the newest fashion must that's being faked. So, to make sure your next pair of pricey jeans are real, I got some help from a pro. Ben May has turned a hobby of finding fakes into a business of buyer beware."
Ben May: "The top three designer jeans being knocked would be Diesel, True Religion and Seven's. Although, even jeans like Levis and Gap are being faked to a certain degree too."
Gretta Monahan: "A lot of times it's hard to tell what's being copied. So, the first thing you should look at is the label. This is where a designer puts their secret signature stamp. Designers for True Religion and Diesel brands put a little piece of metal in the inner label with the brand's name.
Ben May: "It's very hard to see with the naked eye, but, if you look closely, you'll see words spelled out in it."
Gretta Monahan: "Fakes substitute that signature strip with a plain metal one. Look at the shopping tags. Bootlegger's will forge them too."
Gretta Monahan: "Pockets and stitching may seem like an obvious place to spot a sham, but you got to look close."
Ben May: "And stitching is harder to identify without practice, if you're just looking at a fake pair. Unless you see side by side."
Gretta Monahan: "So, can you pick out the real pair of Diesels?"
Ben May: "This is a very good fake. These are the fake ones."
Gretta Monahan: "Side by side, the stitching sold them out."
Ben May: "There are some sort of threads hanging off in the middle that a real pair would have had."
Gretta Monahan: "Look at the color, pattern and texture. Fake jeans are made by a machine."
Ben May: "The streaking is much more uniform and much thicker. The fake ones are much more bleachy looking."
Gretta Monahan: "With the real ones, the streaking is thinner and done by hand."
Ben May: "The real ones are much more uniformed."
Gretta Monahan: "Ben says for jeans with bling, many of the higher-priced brands use real crystals, the fakes lack the luster."
Ben May: "These are just little round bits of plastic."
Gretta Monahan: "Just keep in mind, fashion is constantly changing, and so are the security measures designers create to outsmart counterfeiters. So, the best way to avoid getting duped by denim, ask the store if there authorized to sell the brand you want. I'm Gretta for Gretta's Got It."
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