Thursday, August 28, 2008
Gretta's Got It: Gretta's Shoe Line
Ladies if you're looking for a new "sole mate," this season you are in luck. Style reporter Gretta Monahan has designed her own shoe line with your foot in mind. We are going behind the scenes to see how it's done in Gretta's Got It.
WSVN -- Gretta Monahan: "It's always been my dream to develop a shoe line, so where else do you do that but in New York City? But I need a little help so come with me.
Gretta Monahan: "At Brown Shoe they make the best stylish, comfortable shoes in the world. It's the same company that makes Franco Sarto, Via Spiga, Naturalizer, Doctor Scholls. I want my shoes to be affordable, fashion forward and a perfect fit."
Gretta Monahan: "Ah, you guys, you know this is Teresa. She is the one who designs my line, without her, there are no shoes."
We get off on the right foot by starting with a sketch.
Gretta Monahan: "So, tell me, what do you think design-wise really sets this collection apart?"
Theresa Kladney, Gretta's shoe designer: "Well, there's so many earmarks that we do in the Gretta line."
In shoe design, there are three design musts: enough room for toes, an angle that's right and cushioning that supports the foot.
Dan Friedman, Senior VP Product Development: "We've got a number of types of insole foam that we use, and this is actually the sheets that come in rolls, and we'll cut the insoles out of this."
Then there are fabrics, heels, buckles.
Gretta Monahan: "So this is basically a prototype, so you won't get this shoe, but we're going to start here. I'm going to put it on my foot, so is Teresa, and we're going to wear it, wear it, wear it, and test drive it to see how it is."
The next step is selling them to launch the Gretta line. I went straight to TV and QVC.
Gretta Monahan: "I know what you're thinking, why is she here? Well, not everyone can come to Boston, so QVC is bringing them to you!"
Gretta Monahan: "OK, well, you know what I just checked out the shoes, and they look great and feel great. Everything is all set."
My stylish sole mates are a steal under $50.
QVC Host: "Congratulations that one is completely sold out. The elastic strap Mary Jane's are sold out as well. Also, our single band thong sandal is sold out too, so if you got them, enjoy."
So now you know it doesn't have to hurt or cost you big bucks to walk in my shoes.
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