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PrintLuxury Living: Trunk Shows
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Producer:
Ivonne Amor
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Talk about luxury. Trunk shows are invitation-only events that let customers buy designer clothes before they ever hit the stores. At some of these shows, you can even meet the designer and get something that's one of a kind.
But did you know before the clothes even hit the stores, you can own them, by shopping in style -- at a trunk show?
"Trunk shows are very luxurious," says Katharine Rubino of Neiman Marcus. "Trunk shows are the place to be to get what's hot and to get it first."
But how you ask?
Well first, you have to receive an invitation like this one, then you head to the store, where you can try and buy the clothes and even meet the designer.
"The trunks weigh probably about 75 pounds once they're stacked," says designer Craig Signer.
Hence the name Trunk Show.
Designer Craig Signer showed us his during his show at Saks Fifth Avenue in Bal Harbour.
"This is the real luxury part where you get to carry all your stuff in the trunks and you go on the planes and they wonder what you have in them," says Craig.
Designer Narcisco Rodriguez recently showed off his fall collection at Neiman Marcus in Coral Gables.
"It's always such a great learning experience to see the people who actually wear your clothes and meet your customer," says Narcisco.
You meet the designer and get wined and dined while you shop away.
"I love trunk shows and the reason why is because probably I will be some of the first ones to see what is coming, so probably the first one of my girlfriends to buy something," says Claudia Valencia.
But the exclusivity comes with a high price tag ... Shoppers at this Y-S-L trunk show dished out as much as two-thousand dollars for pants and three-thousand dollars for jackets.
"I would say the most outrageous request was a dress from last season that a customer purchased for $23,000," says Dom Nazario of Saks Fifth Avenue.
But whether it's a thousand dollar blouse, or a twenty-three thousand dollar gown, trunk show luxury is what high fashion is all about.
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Contact: bnerey@wsvn.com
NEIMAN MARCUS
SAKS FIFTH AVENUE
CRAIG SIGNER
NARCISO RODRIGUEZ