Friday, August 27, 2004
Luxury Living: MTV Celebrity Suites
MTV's VIP's are in south florida hoping to walk away with a moonman this weekend. But even if they don't win, the celebrities won't be leaving empty handed. In tonight's Luxury Living report, Shireen Sandoval gives us an exclusive tour of some luxury suites where it's all about free merchandise.
(WSVN) -- They can sing and dance. But if that isn't enough, celebrities in town for the MTV VMA's can now get their hands on all of this...Free stuff.
UPP Entertainment Marketing Vice President Kevin Hoooks: "Welcome to luxury living at the Loews."
Inside the Loews Hotel on South Beach, two luxury suites have been converted into a shopper's paradise.
Kevin: "All the talent that's in town for the MTV Video Music Awards have the opportunity to come by and take a look, get first look at great products that are available."
But not only do they get to look, celebrities can have whatever they want without paying for it...
From hush puppies new fall shoe collection... To never before tasted godiva chocolates...To a $6,000 watch...And new era baseball caps which don't hit the stores until spring 2005.
There's even an entire room full of jeans and clothes to check out.
Kevin: "The fact is that celebrities influence consumer's buying choices. This is luxury living at its' best, to have millions of dollars in the bank and to have people want to give you stuff."
When they're done shopping, the rich and famous can test out Nintendo's newest game, Donkey Konga.
Or they can sit back and relax for the real star treatment from a manicurist to the stars.
Celebrity Manicurist Kristi Marie Jones: "These hands have been all over hollywood. They have been from the hills to studios, just pretty much all over town."
Kristi's clients include Catherine Zeta-Jones, Renee Zellwegger, Kirsten Dunst, and Missy Elliott...Just to name a few.
Kristi: "It's a nice gig, what is it, it's a nice gig if you can get it."
If you can get inside the Sagamore Hotel, check out the style villa.
Brian Gordon: "The celebrities come and they'll get to try out some of the first things that anybody will ever get to see."
From bags full of expensive body lotions, to the latest in cellphone technology,to a free makeover, it's all there, and all a celebrity has to do is show up for this luxury living experience.
Brian: "We've got over 150 celebrities confirmed to attend style villa already, including some of the top names in music. The beastie boys, usher, jessica simpson, ashlee simpson, outkast."
There are some ground rules, a celebrity can't send their publicist to get the goods, they've got to be there in person.
FOR MORE INFORMATION:
UPP Entertainment Marketing
3401 Winona Avenue
Burbank, CA 91504
-Clients at this event include: Hush Puppies, New Era Cap, Godiva Chocolates, Nintendo, Buffalo Jeans, Blue Marine, Airplus for Her, Kristi Marie Jones/Celebrity Manicurist & Pedicurist, Melissa Jelly Shoes, Elini Watches
Miami Marketing Group
1000 Lincoln Road, Suite 200
Miami Beach, FL 33139
-Clients at this event include: Estee Lauder, Kiehl's, Cingular Wireless and Nokia, XBOX, Glaceau Vitamin Water