Monday, June 8, 2009
Medical Reports: Subliminal Solution
It's no secret, aggressive driving and even road rage are huge problems on South Florida roadways, but now there's a new CD out meant to help drivers keep their cool on the road by using calming music with hidden messages. Seven's Richard Lemus shows us this Subliminal Solution.
WSVN -- We face it everyday, the drivers who speed past us, weaving in and out of traffic, even cutting us off.
Jorge Alfano: "This guy just cruised right in front of me, no lights or anything."
With all the crazy driving, Jorge Alfano admits he struggles with road rage daily.
Jorge Alfano: "I have words with people. I have gestures."
Jasmine Dizon admits she's one of those bad drivers.
Jasmine Dizon: "I always honk my horn. I cut people off when they're really slow."
She's gotten three speeding tickets in just one year.
Jasmine Dizon: "I'm aggressive, and I'm anxious."
Road rage isn't just annoying, it can be deadly. Last August, a federal agent was shot and killed in a road-rage incident at a Pembroke Pines post office.
Dr. Eva Ritvo: "Anything you do to try and help with road rage is a great idea."
There's now a new CD out called "Drive Time Rx" that's supposed to help drivers keep their cool on the road.
Steven Halpern: "The idea is that you play this CD while you're driving, and it helps you stay relaxed, calm, centered and reduces road rage."
Composer and recording artist Steven Halpern got together with driving professionals and developed a CD that mixes calming music with subliminal messages.
Steven Halpern: "You're a safe, courteous driver. You are relaxed. You check your rear view mirror often."
Halpern believes the subliminal messages will register in drivers' minds and possibly lead to safer driving.
Steven Halpern: "You can't hear the words with your conscious mind. The subconscious mind, however, is able to hear and perceive the words and respond accordingly."
But UM psychiatrist Eva Ritvo says there aren't many valid studies to back up subliminal messages.
Dr. Eva Ritvo: "The data on subliminal messages is a little bit soft, but it's worth a try. You're making an effort and listening to calming music, and hopefully that message will get in there."
Jorge and Jasmine were two of the first South Florida drivers to test out the CD.
Jasmine Dizon: "I'm a better driver. I'm relaxed, and I'm not stressed."
They say listening to the CD has offered a subliminal solution during stressful times on the road.
Jorge Alfano: "If someone cuts me off, I don't care anymore. I just let it go."
Richard Lemus: "The CD costs $15."
FOR MORE INFORMATION:
Drive Time Rx