Monday, February 11, 2008
Medical Reports: Science of Beauty
You'll no longer think of cows for just milk and meat. Scientists are now using their stem cells to help people look younger as you'll see in my special report, the Science of Beauty.
WSVN -- Many of us will do anything to look younger, from injecting poison into our face to undergoing surgery. Now science is taking beauty a step further.
Enza Cooper: "This is a new and innovative product on the market that is outside the box."
It's way beyond outside the box. People are actually putting live stem cells from cows on their face. Very special cows.
Enza Cooper: "Our cows are in the Alps. They're organically kept. We call them 'spa' cows. They're not fed any hormones."
Scientists wait for the spa cows to get pregnant. Then, during the first trimester, they use a needle to extract stem cells from the amniotic fluid.
Enza Cooper: "It doesn't hurt the cow. It doesn't hurt the calf. All of the serum is replenished within hours, naturally."
The stem cells are then frozen, which keeps the enzymes, minerals and DNA alive. Frozen DNA is then shipped to the U.S., and, when it's time for a facial, the ice cubes are thawed and the stems cells are applied to your face.
Enza Cooper: "This is a pure stem cell, so, when it meets up with your weaker DNA, it mimics new useful DNA, so you have new skin, literally."
Liz Lemay: "It's great for photo-aging, it's great for people who have sun spots."
Forty-seven-year-old Liz Lemay was concerned about her brown spots and dry skin. She was willing to try anything.
Liz Lemay: "I mean, you're going to go to a cow and pull their DNA and put it on a woman or a man's face and make it, you know, regenerate? Who would think of that, but, if it works, I'm all for it."
Forty-two-year-old Jamie Kadivar wanted to erase years of sun worshipping.
Jamie Kadivar: "My biggest concerns were my age spots, sun spots, my wrinkles and just ruddiness for my face."
But admits she was worried about the gross-out factor of putting cow cells on her face.
Jamie Kadivar: "I was worried it was going to stink, that it was going to be this ooey, gooey stuff I was going to be putting on my skin, but it wasn't. It actually was odorless. I didn't smell anything, and it was cold."
Lynn Martinez: "Once the stem cells serum is on your face, you don't wash it off. You usually need six to 12 treatments, but some patients say they see a difference after just one."
Enza Cooper: "The results are ongoing. Six days later, you're peaking."
But not every doctor is sold. Dermatologist Loretta Ciraldo believes the DNA can only go so far.
Dr. Loretta Ciraldo: "I do not believe that the molecules, the material itself that we put on, will ever get deep enough when topically applied to make a dramatic result."
But don't tell that to Jamie and Liz. They've been getting the facials for several months now and say they've seen the DNA difference.
Jamie Kadivar: "My age spots are diminishing. The redness from my skin is gone. The broken capillaries are disappearing with every treatment."
Liz Lemay: "I noticed an overall skin tone difference and hydration difference, and the crepe-iness disappeared."
They believe in the science behind the beauty, even if it does involve a cow.
Jamie Kadivar: "If it takes a cow to help me, I will take five of them."
Liz Lemay: "Bring on the cows."
Lynn Martinez: "The DNA facial is expensive, $250 for each treatment, but you get a discount if you buy a series of treatments."
FOR MORE INFORMATION:
Totally Bare Wax Center
2394 North Federal Highway
Fort Lauderdale, FL 33305
DNA Health Institute