Smart Shopping: Designer Discount

WSVN -- Frida Sellars takes pride in being a smart shopper, but even for her some temptations can be hard to resist.

Frida Sellars: "More purses. More purses and shoes."

But then she heard about designer discount website Hautelook.com.

Frida Sellars: "They're giving you brand names, really high quality bags and shoes and dresses."

It's a site that lets you shop names like BCBG and Kenneth Cole for less than half the department store price.

Frida Sellars: "Well, I bought a very fabulous bag that goes for $700, and I bought it for $269."

To shop, just log on and sign up. Then, each day, you'll receive an email telling you which brands are currently on sale.

Adam Bernhard, Haute Look CEO: "Sales launch every day. At 8 a.m. there are new sales. Those sales are there for a limited time. They last from 8 a.m. to 11 p.m. the following day."

CEO Adam Bernhard says to get the most out of the site, shop early.

Adam Bernhard: "I would definitely recommend if you see a brand that you really want to have something from, get there early. Be one of the first people there at 8 a.m."

And when you find that item you can't live without, act fast.

Adam Bernhard: "Get your pieces early, put them in your cart, and convert on your cart because, as you know, if your cart's idle for more than 10 minutes, those items drop out of your cart because there are other people on the site that really want those same items."

And don't think getting a big discount means you're getting last season's fashions. Adam says brands ship to stores long before the season, so by the time they show up on his site, you're getting them when you actually need them.

Adam Bernhard: "We're selling these cashmere sweaters that maybe in July were in department stores, but now you can get them when you really need them, when it's just starting to get cold."

Browsing more than one sale at a time can be overwhelming for shopper Rula Sater, so for her guilt-free fix, she logs on to ideeli.com.

Rula Sater: "It's very eclectic, it sort of captures whatever sort of shopper you are at that moment."

Instead of scrolling through tons of items, each day the site offers one designer steal.

Rula Sater: "Everyday you get an email that says and text, you can even get text that says what the deal of the day is."

Rula bought these Channel sunglasses and says the savings keep her coming back.

Rula Sater: "Normally, it's hundreds of dollars off what you'd normally pay."

In addition to the daily deals, members can enter drawings for random giveaways.

Rula Sater: "For example, they'll have Prada handbags or Estee Lauder skin care line, really high-end products."

Rula hasn't won anything yet but says she'll keep entering.

Rula Sater: "I'm almost there, I feel it coming."

Now, you need an invitation to become a member of Ideeli.com. So, for our viewers, Ideeli is offering complimentary invitations. Just log on to their website and use the invite code "WSVN."