Smart Shopping: Savvy Secrets

WSVN -- Dina: "You're looking around, you see little things that you don't think you need, but they are cheap, and they're right there, so they get you."

And those little extras can add up.

Gingie McLeod: "I planned on buying $30 worth of groceries, and I ended up spending $40."

Most retailers will know how to play into your impulses. Their product placement is key.

Sharon Harvey: "Product manufacturers actually pay money for product placement."

Meaning, the expensive items are usually at eye level. To grab the best deal, smart shoppers know to check the top and bottom shelves first. At Publix they say, to save big by looking for sale items.

Kim: "At Publix, our marketing strategy is really to highlight special savings and values on end caps."

That means the crackers on sale are at the end of the aisle, so you should shop there first. Also, never skip the store flyer.

Kim: "As soon as you come into the store, you immediately know what the savings are, and what offers we have at Publix."

It not only helps with your list but helps you stock up on regular staples when they're on sale.

Dorothy: "I'm caught. As soon as I see sale, that's where I run."
 
Albert: "I don't pay full price for nothing."

But beware, because some promotions can lure you into buying more.

Esther Nash: "When you're buying something that's on sale and then something else is 15 percent off with your purchase of one item or two for one, they grab you."

It's not saving if you don't need that second item. To shop smart, the author of the Frugal Duchess Sharon Harvy Rosenberg says, know where stores place the cheaper items.
 
In a grocery store, walk around the perimeter first.

Sharon Harvey: "The rule of thumb is if you stay on the outside of the store, you'll spend less, and you'll buy healthier products."

We all know coupons can save us extra bucks, but did you know you can use them at most stores even if it's not their own.

Sharon Harvey: "A dry cleaner will honor another dry cleaner's discounts. Electronic stores will do it and increasingly grocery stores."

Next, try to tune out the tunes and focus on your list.

Shelly Nash: "The music is usually like fun dance music, so it really makes you just want to stay."

And just because that fresh baked bread smells great, you don't have to buy it. You may also want to pass on the sample platters. Research shows nearly half of shoppers who have a bite will end up buying the item.

Reed Cowan: "Now, don't let your guard down once you get to the checkout. Picking up magazines and candy can add several dollars to your total. As for clothing and other items, try shopping at small stores. They will have less of a variety and limit your spending."

FOR MORE INFORMATION:

The Frugal Duchess
www.frugalduchess.com

Publix
www.publix.com