Wednesday, June 17, 2009
7 News Features: Lost and Found
They say necessity is the mother of invention. Well, one local mom found that out and came up with a product that helps busy families keep track of their valuable items. Seven's Craig Stevens has more in our special report Lost and Found.
WSVN -- Who hasn't been there, a frantic search through your entire house looking for your car keys. You're so desperate you'll look almost anywhere. Bianca Pucci knows that feeling.
Bianca Pucci: "My daughter that was a little over a year decided that she liked playing and hiding things, and she decided one day to take my dangling car keys and see where she could hide them."
The keys were never found.
Bianca Pucci: "At that moment, I was so angry because I had to spend $300 to get a new set of keys."
She searched the Internet for a gadget that would help find lost things in your home.
Bianca Pucci: "Some device where I could just hit a button, that's all I wanted to do, and bing-bang, I would find my keys."
When she didn't find anything, Bianca and her husband decided to invent one of their own.
Bianca Pucci: "We're technical, we have backgrounds. We know how to find the right people, and let's just invent it, and that was the start of EZ-Find!®."
It took about five years, but the EZ-Find!® is now on the market and it's selling big.
Bianca Pucci: "At Christmas time, we were getting 60 to 70 orders a day. We couldn't fill them fast enough."
Here's how EZ-Find!® works: You get these tags, which you attach to items you might lose, so, for example, if you can't find your keys, you hit a button on the EZ-Find!® and the tag on your keys starts beeping. Then, you just track down where the beeps are coming from.
The EZ-Find!® can search more than 60 feet and tracks up to 25 items, including your pets.
Bianca Pucci: "We have two cats and the thought came around if you can track items, why wouldn't you want to keep track of a pet?"
They had special tags made that attach right to your pet's collar. Bianca says the company keeps growing. Her advice, if other moms have a great idea, go for it.
Bianca Pucci: "As much as we had a bumpy road for a few years, I would have done it all over again."
FOR MORE INFORMATION: