Friday, November 16, 2007

7 News Features: Green and Glam

Posted: 11/16/07

Reported by:

Lynn Martinez

Producer:

Diana Reed

Contact:

dreed@wsvn.com

Archived Reports:

All 7 News Features

Stars in Hollywood are known for glitz and glamour and starting fashion trends. Now, the latest trend that is catching on, is also good for the environment. The Nightteam's Lynn Martinez tells us how the stars are going Green and Glam.

WSVN -- Alison Barnard: "They want to look good, they want to help the environment."

Julia Roberts has recycling in the bag. She doesn't choose paper or plastic. Instead she hits the market with canvas grocery bags.

Jonathan Marcoshamer: "Just by picking up one reusable shopping bag, you would be saving about three or four, five plastic bags a week."

Now designers like Hermes, Stella McCartney and Anya Hindmarch have caught on to the craze, coming out with trendy totes that can cost a lot of green.

Other stars are pushing recycling to a new level. Check out these designer clutches, clutched by Cameron Diaz and supermodel Petra Novacova. They're made from garbage, old gum wrappers to be exact.

Jonathan Marcoshamer: "They like seeing us use other recycled materials that they never thought that could be recycled into something so fashionable."

Actress and mom Jennifer Garner is protecting the planet by wearing special but stylish jeans by Pine IV.

Jonathan Marcoshamer: "They use cotton that has not been treated with pesticides."

And the perfect match to those green jeans could be some high fashion hemp, like these organic sweaters by Viridis Luxe.

Stars like Jennifer Aniston and Sheryl Crow are choosing this couture line.

Hala Bahmet: "We can build up the awareness of hemp by glamorizing it and by putting it into beautiful clothing."

For other stars it's not what's in the shirt but what's on it.

Look for Jessica Alba and Ellen Degenres to be shouting environmentally friendly slogans from their shirts .

Timothy Olmstead-Vice: "A decision to wear something with a message is a great way to send that message to other people."

These designer T's by C&C offer tips like "go paperless," "turn off the tap" and "pull the plug."

So, will these eco-friendly fashions cost you big bucks? If it doesn't have a designer label, it will almost always be less expensive, making it easy and affordable to be "green and glam."

VIRIDIS LUXE

In-jean-ius
441 Hanover Street Boston, MA
617-523-JEAN
Fax: 617-523-5325

C&C California


BARNEY'S NEW YORK
 

Ecoist
 

Designer Gorcery Bags

www.hermes.com

 

 

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