Thursday, March 24, 2005
Style File: Gen Art
Everybody knows the phrase starving artist. Well it turns out there are also many designers starving for success. In tonight's style file, we have a preview of some local up and comers who are finally getting to showcase their fashions to South Florida.
WSVN -- You're name up in lights, hundreds of dollars, models strutting down the catwalk in your designs, thousands more the exposure you're about to get in front of hundreds of people -- priceless.
Fresh Face Christopher Heghland: "A show like this would cost a fortune to do, so to be able to do it for free is really a great thing."
Great thanks to Gen Art, the leading national arts organizatiion responsible for launching some of todays hottest names in fashion, and on this night they're doing it at the Surfcomber Hotel on Miami Beach. Eight designers whittled down from dozens are chosen for this years "fresh faces in fashion" event.
Regional Director of Gen Art Julia Brown: "We are leveraging all of our press contacts and we are inviting buyers, we are inviting 900 people to see their clothes, so we want to get the word out that this is the next hot designer."
For over 10 years, Gen Art has been supporting emerging artists, fashion, film, music, visual artist, you name it, this organization is all about finding the next big superstar.
Fresh Face Alexandra Vidal: "Gen Art is such a great honor."
Fashionistas like Alexandra Vidal are among this year's fresh faces. The Miami Art Institute grad is hoping her line of bohemian chic looks will take off.
Alexandra Vidal: "This is such a great opportunity, I mean when you're chosen against so many others and when you have your collection go down this runway with all these important people out there watching, it's just amazing."
With chapters in Los Angeles, San Francisco, Chicago, New York, and now Miami, accessory designer Luis Morais is another fresh face who's hoping to go places with a little help from his Gen Art friends.
Gen Art fresh face Luis Morais: "I live here, it's easier, but NY and LA, they are hot fashion spots that they are very hard to get and reach and Gen Art being both places and your name is on the program, people are going to wonder and they are going to ask more about you."
Great exposure for them -- great party for you -- what's not to love.
Julia Brown: "This is one way that people can really enjoy not only having a fabulous evening out, but we bring content so they are seeing the next hot thing."
If you always want to stay on top of the next hot thing you can actually become a member of Gen Art. And whether it's film, fashion, art, or music that you're into, Gen Art does it all.
FOR MORE INFORMATION:
You can become a member of Gen Art at: