Style File: Private Shopping Parties

WSVN -- At first glance, it's just a nice looking house in a nice South Florida neighborhood, but after an initial greeting, it's more like a mini shopping mall.

Party hostess Donna Scharer: "I think shopping party is gonna be the new wave. People spend a little more money when they have a few."

The event at this Miami Beach home -- a private party for invited guests only. The goal here to shop til you drop, only you do it among your favorite friends.

Loren Ridinger: "I think it's a great idea something we could all do in a little circuit , everyone switch on nights, someone do Monday night, everyone could shop and hang out with your friends, what could be better!"

The nights about fun and fashion, but it's also about giving back because 10 percent of the proceeds from the sales here go towards scholarships for the Miami Contemporary Dance School.

Here, guests can try on some trendy pieces from Dazsign on South Beach or one of a kind jewels from Kum Kum -- a Swedish jewelry line. The guests like to get the personal attention and the vendors like to give it.

Urlika Johanson from Kum Kum Jewerly: "It's more intimate and people get to know it -- then eventually other people here about it --- that's what I think is so nice about it."

And what's a shopping trip without a little make-up. The girls from Jillicious cosmetics also in the house to get the guests glowing in no time with their one of a kind products.

Belkys: "Tell me a little about your line it started why cuz you couldn't kiss your boyfriend?"

Jillicious Cosmetics Creator Jillian Altit: "My boyfriend, which is my husband now, he hated the taste of lipgloss so I created the first flavor and scent lipgloss and it's a patented formula."

For up and coming companies -- like Lisan -- a facial and body product line from the Dead Sea, this kind of exposure is priceless.

David Webster: "This is a fabulous opportunity to the creme and the crop of Miami, it's wonderful."

And for them -- after all-- it's never to early to start.

If your wondering how much hosting a party like this is gonna cost - let's just say it aint cheap. But you do get a lot of free stuff from the different vendors, so it's all worth it.

Contact: mlevin@wsvn.com

Jillicious Cosmetics
www.jillicious.com
Available at Nordstorms nationwide

Lisan
www.lisanskincare.com
305-675-9223