Style File: Standard Hotel

WSVN--It's cool without being pretentious.

It's laid back without being shabby.

It's chic without being overdone.

It's the beach's new "it" hotel -- the standard Miami -- where the experience is anything -- but standard.

Jason Harler: "It's been about health, it's been about healing, we just took it and updated and made it a littlebit more urban and added a sensuality to it."

The hotel was developed by the same group that owns South Beach's Raleigh Hotel and a slew of other hot spots in New York and L.A.

Belkys Nerey: "The actual building where the Standard Miami is located has been around since the 50's here in Miami Beach, it was originally built as the Lido Spa. The owners decided they wanted to preserve as much of the building as they could, and keep the whole spa theme only they added their own modern cool vibe. You really can't duplicate this kind of property really easily around the world."

Right on Biscayne Bay, this hollistic hideaway combines the natural beauty of Miami Beach and modern touches from all over the world.

The ultra cool rooms are the ultimate in comfort and each one comes with it's own outdoor tub.

Belkys: "For the standard it's much more than a good night sleep."

Jason Harler: "It's a retreat, if you wanna make it a retreat you can make it a retreat."

But this retreat is mostly about wellness. Guests can relax by the pool or enjoy a bath at the hotel's outdoor mud lounge. And if mud's not your thing book one of the standard's signature spa treatments or get zen with the help of an intimate yoga class.

Jason Harler: "You can check in and have like a full day's worth of spa experiences and never really have to deal with anybody if you don't want to."

Locals can also experience the perks by becoming members. Beth Coleman signed up right away.

Beth Coleman: "I am spending like half of my day on the computer sending information doing things and then if I am lucky the other half of the day in the pool or heading over to the beach."

The hotel certainly meets the highest standards of any kind.

Jason Harler: "It's youthful, Humorous, sensual, intelligent and relaxed."

Belkys: "Perfect, what's not to love."

The rooms at the standard start at about $195 per night. Membership go for about $100 a month but they do have different packages.

The Standard Miami
40 Island Avenue
Miami Beach, FL 33139
305-673-1717
www.standardhotel.com