Thursday, March 30, 2006
Style File: Condo Parties
It's no secret south Florida's is in the middle of a major construction boom. But with the competition clamoring for your real estate dollars, it's becoming more difficult to draw attention. In tonight's Style File, we're showing you the latest way developers are cementing their place in the market.
WSVN--Drinks going around.
Beautiful people mingling.
Looks like just another party in south Florida.
But this soiree isn't to celebrate anyone's birthday or engagement.
This is a condo party -- south Florida's chicest way to introduce new construction projects.
Jason Halpern: "It's really almost necessary to do it, we've do it and I guess it's a good idea to get people familiar witht the project and hopefully it will help us with our sales."
On this night, the Miami A-list is checking out the Rivage. A luxurious condo-conversion project on South Beach. But the New-York based developers wanted to bring a little of the big apple with them so they tied the party in with New York's Avenue Magazine.
Richard Burns: "We said let's take the A-list which we've done for years where we list influential prominent New Yorkers let's do it for Miami and let's see how they react."
Belkys Nerey: "Depending upon what's offered, these parties can run anywhere from the thousands of dollars to the hundreds of thousands of dollars. The goal here to invite as many people as possible, and really start creating a buzz on the project and developers say that buzz is something advertising dollars just can't buy."
"You get the project out there instead of sort of slowly putting ads in magazines and newspapers and I guess you feel this immediate investment up front."
Over at Jade Ocean in Sunny Isles no expense was spared to launch their lavish five-million dollar condo sales center.
Guests were treated to the ultimate in luxury.
A performance by the new world orchestra
And even a fireworks show.
The elaborate party produced by the same team that orchestrated the orange-bowl halftime show.
Bruce Orosz: "The idea behind the night was to have this very smooth and elegant setting that would as the night progress roll into more of a party and festive athmosphere."
An atmosphere developers are hoping you want to enjoy for more than just one night.
Edgardo Defortuna: "It's really for the customer to start enjoying from now what's going to be his residence in a couple of years."
Belkys Nerey: "The Rivage will be finished in 2007. Prices start at around $600,000. Jade Ocean's will be completed in 2008. Prices there start at about $800,000."
FOR MORE INFORMATION:
Sales center at 24th street and Collins
Miami Beach, FL 33139
17121 Collins Avenue
Sunny Isles Beach, FL 33160