Style File: Putting on the Ritz

WSVN -- South Beach is putting on the Ritz.

If you love to stay and play at Ritz Carlton hotels, now you can really live it up at the first Ritz Residences on South Beach.

Scott Oldakowski: "Imagine that you can own a home here but live all the lifestyle and amenities that you would find at any Ritz around the globe."

Starting next year, the Ritz-Carlton Club and Residences will go up at the sight of the historic Seville Beach Hotel on Collins Avenue.

It's where the Rat Pack used to hang out in the 50s.

Scott Oldakowski: "It was a very elegant and glamorous facility back then. We're hoping to capture the essence of that glamour again while instilling some of the services that Ritz has been famous for."

Ah, yes -- you are definitely buying into the Ritz lifestyle.

Alicia Koenig: "It's five star, five diamond experience. Anything you can imagine, we can definitely give them."

Room service: "Good afternoon, sir. My name is Ivan, may I come in?"

Just like at the hotels, residents will get room service, spa treatments, a fitness center, dining hall and even a concierge to meet every need.

Concierge: "There's a great Italian restaurant nearby."

Paul Stevens: "You can look forward to the service you're going to have at the pool terrace. You can look forward to having your friends over. All the different things you'd be accustomed to at a hotel and everything is right there."

The best part -- you're oceanfront and right in the middle of all the South Beach action.

But, at the end of the day, you can slip into the hotels signature robe and slippers and settle into the privacy of your own home.

Paul Stevens: "It's not a hotel, it's a resident situation. So therefore, you don't have a lot of transients and different people staying for one or two nights at the hotel, so that was particularly attractive to us."

Residents get to check into the high life and never have to check out.

The Ritz residences won't open up until 2009, but they are still on sale. Prices start at just under $1 million.

FOR MORE INFORMATION:

The Ritz Carlton Residences South Beach
305-672-0612
www.rcr-southbeach.com