Style File: Gansevoort South

WSVN -- You know the big boys, the hotels that dominate the nightlife scene in South Beach. Get ready, some new competition has moved into the neighborhood.

Robert Vameerde: "The vibe we like to think is very hip and trendy."

The Gansevoort South is now open on happening Collins Avenue, and you can bet it's going to be Miami's hottest playground. You won't find the usual white and flowy SoBe decor here. The hotel lobby is very theatrical with splashes of bold color and playful lighting.

Lilaj Segal: "Our designer Andy Pepper and architect Steven B. Jacobs have added lighting throughout the entire lobby which changes, I think, every three seconds to a different color. While you're standing in the lobby, you will see pink, purple, blue and green."

But the lobby's centerpiece is this million-dollar shark tank. Quite fitting for Miami night life.

Lilaj Segal: "This is our shark tank. Believe it or not, we are going to have sharks in there. Right now we have 300 fish, 27 different types. It's the largest seamless shark tank on the East Coast."

You can watch the fish glide by as you sip cocktails on plush couches in the lobby, but soon you'll want to check out the other side of the shark tank.

Lilaj Segal: "It is also the backdrop to Louis, which is the upcoming Opium Club and Lounge, which will hopefully be opening in the next month or so."

There's so much to do under one roof.

The Gansevoort's signature hot spot is the plunge pool, which will transform from pool by day to lounge by night.

Robert Vameerde: "On our top floor, it is 360 degrees and 112 foot pool, in a 2500 foot deck made of beautiful wood."

You can also relax at the pool plaza, which looks like a cruise ship deck, and if you roll like a real VIP, move from day to evening at their private beach club.

Robert Vameerde: "We have a 55,000 square-foot beach club. It's a private beach. There's nothing like it in Miami."

Not to be overlooked, their guest rooms, which are bigger than many South Beach condos.

Lilaj Segal: "We do have 334 oversized, luxurious guestrooms. They average 750 square feet and up, so that is very unheard of in Miami Beach."

So, whether you stay or play, the Gansevoort South is going to be worth the extra steps or cab to 23rd Street.

Belkys Nerey: "A new David Barton gym, STK Restaurant from New York, and Philippe, which is the latest venture by Phillipe Chow, will all open there in the next few months."

FOR MORE INFORMATION:

Gansevoort South
Hotel Spa Residences
2377 Collins Ave.
Miami Beach, FL 33139