Friday, October 8, 2010
Style File: Soho House
The exclusive Soho House is getting ready to open here in Miami Beach with a private beach club, hot new restaurants, a spa and a movie screening room, but even if you're not a member 7s Belkys Nerey shows us how you can still enjoy it like one in tonight's Style File.
WSVN -- The Soho House in New York is so hot the women of "Sex and the City" tried to sneak in to the private members-only club, and Samantha even pretended she was British.
Now, the exclusive "Soho Beach House" is opening right here in Miami Beach on Collins and 43rd Street.
Nick Jones: "I always wanted a beach house. So we've taken over the Sovereign Hotel, which was built in 1942. It was an original art deco hotel."
Just like the other properties in New York, London, Los Angeles and Berlin, you have to be a "member" to get in, and while they say they are particular about who gets an invitation we're told it's nothing like a country club.
Nick Jones: "It's not about money. The struggling artist is just as welcome here as someone who is a successful artist."
The 16-story oceanfront building has a lot to offer with two pools, private beach club and lots of places to hang out like a library and movie screening room.
Nick Jones: "In our screening room we'll be showing five to six pre-released screenings a week. We'll be doing questions and answers with people who made the movies."
Members and their guests can also get pampered at cowshed spa, but don't expect white and flowym this spa is very different.
Kirsten Gurwitz-Cowshed: "Very warm and cozy. We have reclaimed barn wood throughout the spa, it really does provide a very earthy feeling to your experience."
Even though membership does have it's privileges, non-members can still have fun. The Italian restaurant Cecconi's is open to everyone with venetian-inspired dishes like wood-oven pizzas, lobster spaghetti and grilled octopus.
Nick Jones: "It's an affordable Italian restaurant. It's in a garden, we're very lucky in Miami. We've created a courtyard in the middle of our building, it has a retractable roof on it."
If you really want to get the whole Soho experience, you can check in as a hotel guest they've got 50 rooms.
Nick Jones: "You become a temporary member of the club, when you're a hotel guest."
And if all else fails, go meet a member and beg 'pretty please take me with you.'
Soho is so fab and now you don't have to sneak in to get a sneak peak.
Belkys Nerey: "The Soho Beach House is accepting applications. You can fill out an application online, and then you'll need to find someone who is already a member."
FOR MORE INFORMATION:
Soho Beach House
4385 Collins Ave; Miami Beach