Thursday, January 19, 2012

Style File: Pookie Charmz

Posted: 01/19/12

Reported by:

Belkys Nerey

Producer:

Angela Caraway

Contact:

acaraway@wsvn.com

Archived Reports:

All Style File

At 7, most kids are just playing games and enjoying childhood. But one local girl has started her own business. 7's Belkys Nerey shows us how she's helping other little girls lead a 'charmed' life in tonight's Style File.

WSVN -- Like many little girls, Amelie Mejia has a big imagination.

But this 7-year-old is already going after some big daydreams.

A few months ago, Amelie came up with her own line of jewelry, after her mom told her she was too young to wear her nice jewelry.

Vanessa Mejia, Amelie's mom: "My daughter has always seen me wear my charm bracelet, which tells a story about our family. She has always wanted to know if she can have one, but I told her she was too young."

When Amelie could not find something similar for young girls, she decided to make her own charm bracelets she affectionately named "Pookie Charmz."

Amelie Mejia, Creator, Pookie Charmz: "We called it 'Pookie Charmz,' because when I was younger, my mom called me Pookie."

The stretchy bracelets come in different colors, with four charms on each bracelet.

Mia Melo, Young Customer: "It's more kiddish for us. It's more girly for us."

The little girl actually draws out the designs and comes up with all the themes and names of each charm bracelet.

Amelie Mejia, Creator, Pookie Charmz: "I think of stuff, happy stuff to me. I figure out the name with my friends, and then I pick out the charms."

Veronica Riverol, 16 years old: "I like the colors, and I like the charms on them, because they're just different, like this one has an owl."

Amelie Mejia, Creator, Pookie Charmz: "This is my newest design for Pookie Charmz, and it is called 'Down to Earth.'"

Right now, there are about 14 different charm bracelets with fun girlie themes, like 'Groovy Girl' with a peace-sign charm, 'Lots of Love' with kissing lips and a heart, and another favorite is the animal charm bracelets.

Woman: "Here we have the animal one. We have starfish, horse and a crab."

Jenna Nelson, Loves Pookie Charmz: "You can wear a bunch of them. Each day, you can wear different ones."

Mia Melo, Has a Best Friend Charm: "I got them from Jenna for a Christmas present. I think they are really cute, and they are really fun to trade around with friends, and if you have a BFF, and you get the same charm, it can be a BFF charm."

The Pookie Charmz trend is already spreading fast throughout South Florida and is sure to be a lucky charm for this little girl's future.

Amelie Mejia, Creator, Pookie Charmz: "This actually feels fun. It feels like I'm the only one who has made these charms. It just feels awesome."

Vanessa Mejia, Amelie's mom: "I was able to actually capture her idea and make it tangible, able to touch it. And that is just a very special thing, and to see her excitement is phenomenal."

Belkys Nerey: "Each bracelet is $3.99 and can even be connected and made into a necklace."

FOR MORE INFORMATION:
www.pookiecharmz.com

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