Tuesday, December 23, 2003

Woman to Woman: Working Woman

Reported by:

Beatriz Canals

Producer:

Ivonne Amor

Archived Reports:

All Woman to Woman

When it comes to high-paying jobs -- it used to be a man's world. But times have changed, and today -- more and more women are winning -- more than just praise -- at work. Seven's Beatriz Canals with how to get ahead in tonight's Woman To Woman.

(WSVN) -- This may look like just a group of young women trying on makeup, but they are actually working.

They're part of a growing number of women choosing to work on their own terms.

"I'm a photographer," says Elizabeth Daumen. "I do that also on the side, like I've done a couple weddings and stuff like that."

"Let's see... I walk dogs, I've cleaned houses, I've waited tables for many years," says Amanda Fullerton.

And that's not uncommon.

Approximately 60 percent of young Americans can only find minimum wage service jobs.

But today's generation of young women could change that.

"This is the generation of girls that is going to finally push ahead of the boys," says Seventeen Magazine Editor-in-Chief Atoosa Rubenstein. "We grew up hearing the boys are making 50 cents higher an hour than you, but these girls are going to change all of that."

And they're well on their way.

For the first time in history, more young women than men have completed at least four years of college.

Now, hoping to tap the potential of this segment of the work force, Fortune 500 companies like Avon are catering to them.

For the first time in its 117-year history, Avon has launched a new beauty business called Mark -- in celebration of young women and the mark they are making in the world today.

A line designed to give young women a chance to become CEO of their own cosmetics company, although CEO may take on a slightly different meaning.

"A cool earnings opportunity, a compelling earnings opportunity and a cosmetic earnings opportunity," says Debi Fine, President of Avon.

And to make the idea more attractive, Mark is teaming up with the University of Phoenix, by training women on-line so can get college credits while they sell.

"The training can be handled on-line," says Debi. "The fee is just 10 dollars, and she can instantly put herself in business, literally with the click of a computer key."

FOR MORE INFORMATION:

Contact: bcanals@wsvn.com

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