So. Fla. boutique launches Facebook campaign
SOUTH MIAMI, Fla. (WSVN) -- How would you like to get free clothes for life? That's the goal of a college student who loves to shop at a local South Florida store.
Blush Boutique is trying to get one million "likes" on its Facebook page. If it reaches that goal, Annabel Bianca will receive free merchandise from the South Miami shop for the rest of her life. "It's every girl's dream. Please help me out," said Bianca. In what appears to come out of a modern-day fairy tale, she could get unlimited designer-brand items, and now she's working it for a million clicks.
"It's been my favorite store for a while," said Bianca, a student at the University of Miami. "It's super convenient. I come here all the time, I've been coming for years, and I'm really excited," she added.
According to Blush Boutique CEO Marilyn Sanchez, the inspiration for their campaign came from a popular trend on Facebook. "Last Monday night, for about the 15th time, I clicked 'like' on someone holding up a sign: 'help me out to get a puppy,' 'help me out to get a bunny,' 'for a million likes I don't have to pay my rent next month,'" she said.
The First Blush Boutique opened in Pinecrest in 1999. The South Miami location, one of six stores, opened eight years ago.
Sanchez indicated the virtual drive for "likes" is well-worth the gamble. "If we get one million likes she gets free clothes for life, and she's going to say, 'It's my favorite store,' obviously," Sanchez said.
Blush is hopping on the Internet bandwagon, even if it means dressing Bianca from head to toe forever. "It's a way for us to pick up new clients, and just to keep up with the trends," Sanchez said. "If you can keep up with the trends when it comes to fashion, why not keep up with the trends when it comes to social media?"
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