Dolphins officials: Miami ready for future Super Bowls
MIAMI GARDENS, Fla. (WSVN) -- A star-studded party at Sun Life Stadium Thursday night and the unveiling of new uniforms are some of the media events Miami Dolphins organizers hope will help convince NFL officials that the city is ready for Super Bowl L or LI.
Dolphins Chief Marketing Officer Claudia Lezcano said the time to show the face of the team's future is now. "We wanted to get the moment where the Dolphins are at their most [strong], where [the team] is at its most power, and where it's ascending," she said.
The diving dolphin that had graced the players' helmets for the past 19 years has been replaced with a new logo. "We've anchored the new colors, the new design, in our heritage, in our iconic past, our original colors, but with an eye towards the future," Lezcano said.
The Dolphins' owners hope the team's future will also include a major facelift to Sun Life Stadium. An aggressive TV ad campaign is bombarding Miami-Dade County voters with spots urging them to support the renovation. A May 14 referendum places the fate of the multimillion dollar upgrade in the voters' hands. "Now, to be clear, there are no new taxes, or any increased taxes, or any use of existing property tax that is paid by Miami-Dade residents in this plan," said Dolphins CEO Mike Dee. "It is exclusively paid for at the county level by a tourism tax." The total estimated cost of the stadium project is $350 million.
Dee added that Dolphins owner Stephen Ross has committed to covering 70 to 80 percent of the total cost. The CEO also indicated that if the improvements to the stadium are not made, Miami's chances of being selected to host future Super Bowls will be hampered. "It's a competitive process. You've got two communities, in Santa Clara and Houston, that are very hungry for this event. They both have newer stadiums, renovated stadiums. In the case of Houston, it's only 10 years old, it's already gone through a renovation, so we're confident in our bid, we're confident in the community stepping up."
Florida Representative José Javier Rodríguez said it's not fair for businesses in his district to help foot the bill. "The way it's being done is simply unfair," he said. "If it's benefiting the community, why is it that hotels in Brickell, the district I represent, are going to be paying the tax, and yet Broward is not and Miami Beach is not?"
A South Florida Super Bowl committee plans to unveil plans to use about $21 million in private and public funding to create a waterfront and zip-line theme park in Downtown Miami if NFL officials pick the city to host either Super Bowl L or LI.
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