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Life Program

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WSVN -- Joey Eida, Owner, ICE, Institute of Clinical Exercise: "Build muscle, burn fat."

This may look like a boot camp for kiddies, but it's much more than that. Joey Eida, a personal trainer, says he worried when he watched kids getting heavier and heavier.

Joey Eida: "I see what's going on now, the depression, the bullying. These kids are not happy."

So he started ICE, which stands for the Institute of Clinical Exercise. It's a wellness program for kids, which not only focuses on physical fitness but also emotional health, as well as proper nutrition.

Joey Eida: "This is not just about weight loss. This is everything: life, decisions, self-confidence."

That's why Joey added a life coach to his team of specialists to help kids feel better about themselves.

Geoffrey Schmidt, Life Coach: "Because the better they communicate with themselves, the better they're going to communicate with the outside world, and the less they're going to be misunderstood."

Eleven-year old Kiernan was being bullied at school, so his mom put him in this program.

Carrie Gibbons, Parent: "The life coaching felt like one important aspect of this program to me that would help him feel better about himself and be able to stand up to other kids."

His little sister Brida says working out has made her feel stronger.

Brida Gibbons, 9 Years Old: "It makes me feel like I'm in perfect shape, and I feel like I want to do it all the time."

Nutritionist: "Today's lesson is going to be on healthy snacking."

The kids also learn from a nutritionist to make better choices.

Jordan Shasha, 12 Years Old: "I, like, lived on pizza and meat and a lot of candy."

Twelve-year old Jordan admits he used to be a couch potato, but now after school, he skips the junk food and gets active.

Jordan Shasha: "To eat better and get out more and to not sit on the couch and watch TV all the time."

Joey says it's about doing the best you can and liking who you are.

Joey Eida: "Gain self-confidence, forget about what they see out there, forget about the skinny models, be happy with what they are and how they are."

Lynn Martinez: "The program runs 10 weeks: five days a week, every day after school."

FOR MORE INFORMATION:ICE Youth Wellness Center16001 Collins Avenue, #2305Sunny Isles Beach, FL 33160Joey EidaTel: (561)

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