LeBron James unveils new Sprite drink - WSVN-TV - 7NEWS Miami Ft. Lauderdale News, Weather, Deco

LeBron James unveils new Sprite drink

Posted: Updated:

MIAMI (WSVN) -- LeBron James is a global figure who has collaborated with several companies since his entrance into the NBA, but his most recent work off the court includes a new Sprite soft drink.

On the court, James has a huge following and off the court there is no exception.

"I'm a kid from Akron, Ohio, man, and to have my own Sprite with my name on it, with my likeness on it and the flavor that I wanted, and for them to be able to come through on it, it's unbelievable," James said.

Thursday night featured a private event at James' clothing and shoe store Unkwn inside the Aventura Mall to kick off Sprite's 6 Mix.

"He talked to us about the flavors that he likes and from there we went into the packaging, and so, as you can imagine, the name 6 Mix is completely inspired by him," said Associate V.P. of Sprite Brand Kimberly Paige.

Fans were able to enjoy James' favorite cherry and orange flavored soft drink, as well as meet their favorite King of the NBA. "He's the greatest ever; the way he carries himself," Heat fan John Valleo said. "If you watch him on the court, he carries himself like no other athlete I've ever seen."

"Very big Heat fan. Heat number one. I wouldn't be here unless he was a Heat player," Heat fan Siu Tang said.

James also posted a picture with his new soft drink on Instagram. "It's a blessing to be with such a great company for 11 years and to continue to, you know, push the limit, and this is another one for us," James said. "We're gonna continue to change the game, like you see around here. Strive for greatness like you always see me talking about, and I'm ecstatic about this opportunity."

  • On Deco DriveMore>>

  • Fireman Derek's Bake Shop and Cafe

    Fireman Derek's Bake Shop and Cafe

    Friday, August 29 2014 1:33 AM EDT2014-08-29 05:33:23 GMT
    City of Miami firefighter and professional baker Derek KaplanCity of Miami firefighter and professional baker Derek Kaplan
    Some people are good at putting out fires. They're called firefighters. Others are good at baking pies. They're called bakers. But one man is excellent at both. He's a crusty firefighter, and we mean that in a really good way.
    Some people are good at putting out fires. They're called firefighters. Others are good at baking pies. They're called bakers. But one man is excellent at both. He's a crusty firefighter, and we mean that in a really good way.
  • National Banana Split Day

    National Banana Split Day

    Friday, August 29 2014 1:06 AM EDT2014-08-29 05:06:28 GMT
    The Outrageous Banana Split at Serendipity 3 in South Beach.The Outrageous Banana Split at Serendipity 3 in South Beach.
    On August 25th, people from sea to shining sea lay down their salad forks and picked up their spoons in honor of National Banana Split Day. Millions of Americans put their diets on hold for this frozen favorite. Deco's dairy dessert diva Shireen Sandoval scoured So-Flo for this most delectable dessert.
    On August 25th, people from sea to shining sea lay down their salad forks and picked up their spoons in honor of National Banana Split Day. Millions of Americans put their diets on hold for this frozen favorite. Deco's dairy dessert diva Shireen Sandoval scoured So-Flo for this most delectable dessert.
  • The Maze Runner

    The Maze Runner

    Friday, August 29 2014 12:44 AM EDT2014-08-29 04:44:23 GMT
    From left: Will Poulter, Kaya Scodelario, Dylan O'BrienFrom left: Will Poulter, Kaya Scodelario, Dylan O'Brien
    One tough chick in a group of boys trying to escape a maze-enclosed, post-apocalyptic world where not one of them has any memory of how they got there. So far, that's what we've figured out about the newest sci-fi flick about to hit the big screen. We sent Deco's Liz Nagy out to watch.
    One tough chick in a group of boys trying to escape a maze-enclosed, post-apocalyptic world where not one of them has any memory of how they got there. So far, that's what we've figured out about the newest sci-fi flick about to hit the big screen. We sent Deco's Liz Nagy out to watch.
  • NationalMore>>

  • Federal judge halts key part of Texas abortion law

    Federal judge halts key part of Texas abortion law

    Friday, August 29 2014 7:30 PM EDT2014-08-29 23:30:59 GMT
    A federal judge Friday threw out new Texas abortion restrictions that would have effectively closed more than a dozen clinics in the state.
    A federal judge Friday threw out new Texas abortion restrictions that would have effectively closed more than a dozen clinics statewide in a victory for opponents of tough new anti-abortion laws sweeping across the U.S.
  • California mentally ill inmates get special units

    California mentally ill inmates get special units

    Friday, August 29 2014 7:10 PM EDT2014-08-29 23:10:00 GMT
    State corrections officials agreed Friday to shift mentally ill inmates into separate specialized housing that offer them more treatment instead of placing them in the same isolation units used for other inmates, a...
    State corrections officials on Friday agreed to shift mentally ill inmates into separate specialized housing that will offer them more treatment instead of placing them in the same isolation units as other inmates, a...
  • Final arguments unfold at ex-governor's trial

    Final arguments unfold at ex-governor's trial

    Friday, August 29 2014 7:09 PM EDT2014-08-29 23:09:56 GMT
    Closing arguments have started in the public corruption trial of former Virginia Gov. Bob McDonnell and his wife, Maureen.
    Former Virginia Gov. Bob McDonnell and his wife took bribes and used their political muscle to promote a sketchy nutritional supplement because they were in deeply in debt and couldn't refuse the more than $165,000 in...
Powered by WorldNow

WSVN-TV
Sunbeam Television Corp
1401 79th Street Causeway
Miami, FL 33141

Switchboard: (305) 751-6692
Newsroom: (305) 795-2777

Can't find something?
Connect with us here:
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WSVN. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.