LeBron James unveils new Sprite drink - WSVN-TV - 7NEWS Miami Ft. Lauderdale News, Weather, Deco

LeBron James unveils new Sprite drink

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MIAMI (WSVN) -- LeBron James is a global figure who has collaborated with several companies since his entrance into the NBA, but his most recent work off the court includes a new Sprite soft drink.

On the court, James has a huge following and off the court there is no exception.

"I'm a kid from Akron, Ohio, man, and to have my own Sprite with my name on it, with my likeness on it and the flavor that I wanted, and for them to be able to come through on it, it's unbelievable," James said.

Thursday night featured a private event at James' clothing and shoe store Unkwn inside the Aventura Mall to kick off Sprite's 6 Mix.

"He talked to us about the flavors that he likes and from there we went into the packaging, and so, as you can imagine, the name 6 Mix is completely inspired by him," said Associate V.P. of Sprite Brand Kimberly Paige.

Fans were able to enjoy James' favorite cherry and orange flavored soft drink, as well as meet their favorite King of the NBA. "He's the greatest ever; the way he carries himself," Heat fan John Valleo said. "If you watch him on the court, he carries himself like no other athlete I've ever seen."

"Very big Heat fan. Heat number one. I wouldn't be here unless he was a Heat player," Heat fan Siu Tang said.

James also posted a picture with his new soft drink on Instagram. "It's a blessing to be with such a great company for 11 years and to continue to, you know, push the limit, and this is another one for us," James said. "We're gonna continue to change the game, like you see around here. Strive for greatness like you always see me talking about, and I'm ecstatic about this opportunity."

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